WEBCASTING LICENSE - If you operate a service that streams sound recordings online, then you will need a Webcasting License. Webcasting involves two exclusive rights of copyright owners: the reproduction of the sound recording for the purpose of creating the webcast program and the communication of those sound recordings over the internet.
TECHNOLOGICAL CONVERGENCE – is when new technologies are created that take over from past technologies and perform the same tasks but in an advanced manner. For example people used to listen to music via radio now due to technological convergence people listen to music typically through their phones.
INTERNET OF THINGS - Is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and network connectivity which enables these objects to connect and exchange data.
BINGE-VIEWING - Binge-watching or marathon-viewing, is the practice of watching television for a long time span, usually a single television show. For example watching six episodes from a series on Netflix typically without stopping.
DAB – otherwise known as digital audio broadcasting is audio broadcasting in which analog audio is converted into a digital signal and transmitted on an assigned channel. For example the breakfast show on BBC radio 1.
TRADITIONAL MEDIA – is any form of mass communication before digital media was introduced. These were things such like television, radio, newspapers, books, magazines etc.
GOOGLE ANALYTICS- Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
RAJAR - Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radio Centre on behalf of the commercial sector.
NRS - The National Readership Survey is a joint venture company in the UK between the Institute of Practitioners in Advertising, the Newspaper Publishers Association and the Periodical Publishers Association.
MIDAS - Midas Media is a specialist PPC Advertising Agency. Key media partners you would find on Google, Bing etc
CULTURAL IMPERIALISM - Comprises the cultural aspects of imperialism, Imperialism refers to the unequal relationships between civilizations; favoring the more powerful civilization, e.g the western world. Said that non-Western cultures, particularly from the Third World, will lose their traditional values and lose their cultural identities when they are solely exposed to Western media.
DEMOCRATISATION OF THE MASS MEDIA - A media democracy focuses on using information technologies to empower individual people and promote democratic ideals through the spread of information. Specifically used through the 'Big Six' as they use their hierarchy to promote ideas through radio, TV, billboards.
EFFECTS OF PIRACY - The losses suffered as a result of software piracy affect the profitability of the software industry. Also, software publishers, developers and vendors are take actions to protect their revenue, using pirated software is also risky for users. Commonly occurs for films being published on illegal websites were users can watch the latest films for free resulting in companies losing out on profit.
HORIZONTAL INTEGRATION - The process of a company increasing production of goods/ services at the same part of the supply chain. When Disney were looking to to grow its market share, strengthen its product line, reduce its competition and access new markets therefore Disney acquired Pixar Studios.
VERTICAL INTEGRATION - The combination in one firm of two or more stages of production normally operated by separate firms. Apple buys Star Wars mothon-capture company Faceshift
DIVERSIFICATION -The process of a company enlarging or varying its range of products or field of operation.Companies can produce a new film with the new film being the core product but in addition to this the company can produce merchandise etc to go along side tomato extra revenue.
ALTERNATIVE MEDIA AND INDEPENDENT MEDIA -Alternative media are media that differ from established types of media in terms of their content, production, or distribution, they take many forms including print, audio, video, Internet etc. Independent media refers to any form of media such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests. An independent form of media would include Buzzfeed and an alternative form of media would be the publication of controversial stories in newspapers.
CONGLOMERATE - A company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. Includes 20th Century Fox, Disney, Time Warner etc
GRA - W.R. Grace and Company is an American chemical conglomerate, Grace is divided into three business segments; Grace Catalysts Technologies, Grace Materials Technologies, and Grace Construction Products. Uses diversification to branch in all areas.
PEGI - Stands for Pan European Game Information. It is a European video game content rating system established to help European consumers make informed decisions on buying computer games. For example, PEGI officially rates Call of Duty suitable for people who are 18 or over.
MEDIA WATCH UK - Mediawatch-UK. Formerly known as the national Viewers’ and listeners’ association, is a pressure group in the UK. They campaign against the publication and broadcast of media content that is harmful and offensive.For example, Mediawatch-UK has responded to Home office consultation on the regulation of R18 videos.
IPSO - IPSO (Independent Press Standards Organisations) issues new information for the public on court reporting; reporting of deaths and inquests and how journalists can use information in media. For example, all magazines and newspapers will be reviewed if an issue arises that journalists or editors have not met the code of practice.
WATERSHED - In broadcasting, the watershed or safe harbour is one or more dayparts during which it is appropriate to broadcast programming aimed towards mature or adult audiences. For example, Durex adverts will only be televised after a certain time in the evening.
OFCOM - Ofcom is the communications regulator in the UK. They regulate the TV, radio, mobiles and postal services. They stop scams and sharp practices from occurring. Ofcom works closely with stakeholders, politicians and media companies.
BBC CHARTER - The royal charter is the constitutional basis for the BBC. It sets out the public purposes of the BBC, guarantees its dependence and outlines the duties of the trust and the executive board.
SYNERGY - Synergy is the term used to describe a situation where different entities cooperate advantageously for a final outcome. For example, a film will not only exploit itself but also exploit the soundtrack and a linked videogame.
PSB - PSB stands for Public service broadcasting. It Is used for public benefit rather than to serve purely commercial interests. For example, all of BBC’s television and radio stations have a public service remit, including those that broadcast digitally.
BROADCAST CODE - The Ofcom broadcasting code is the UK code of broadcast advertising which applies to all advertisements and programme sponsorship credits on radio and television services licenced by Ofcom. For example, teleshopping, self-promotional television channels and interactive tv ads also must keep to the code.
IWF - The internet watch foundation is a registered charity based I Cambridgeshire. It states to ‘minimise the availability of potential criminal internet content’. For example, internet content, specifically images of child sexual abuse is strictly patrolled.
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