- The sound and editing is very important in any advert as it grabs the attention of the audience as it has to compete with every other similar advert. This is especially the case with Deutschland 83 due to the fact it is not in English so they can not use speech in order to entice the potential audience. The use of the 50/50 screen edit shows the contrast in East and West Germany.
- The countdown of the clock leaves the audience wondering what it could be. As well as this, the use of facial expressions of Martin's face in the supermarket makes us wonder where he has been living.