Evaluation

1)  Once being put into groups we were happily given the topic 'Teen issues". From this started point we initially thought of bullying and depression, soon after researching the "young mind" advert we took inspiration from that at extended the idea of 'depression' further. Our main target audience were high school kids struggling with loneliness, feeling unwanted and worthless, an issue that has massively spread across the world. By creating a youtube video we knew this would be the best way to attract our audience, in our video we wanted to show the same perspective that sense of feeling alone and not fitting in. We decided by creating young minds it would make us feel closer to the target audience and make them feel more connected to our story, all in hope to make them feel comfortable to come and receive help from our charity 'Young Minds". 

2) Who did you work with and how did you divide the research, planning, filming and responsibilities?

In my group was Josh Spencer, Harriet Putt and Emily Benham. In our planning, we gave out different roles to our team. A few examples are editor, cameraman and actors as well as other small jobs such as getting props and making a filming schedule. By giving each other a role, we were able to divide the research work. This meant each member of our group were responsible for at least one feature, getting everyone involved. For filming, we had one main cameraman and the rest of the group added in opinions and ideas to get the best shot for the scenes. 

3) How did you plan your sequence?
We planned our sequence by looking at different charity adverts and we took inspiration from them. We made our advert black and white to reinforce the emotion that the advert is meant to give out. We planned our shots according to what places were available to us, so the classroom scene was filmed when there were people in the media room to contribute as actors. We used canted shots, close ups and tracking shots to create a direction, connection and power with the main actor and message.

4) What research and planning did you undertake?

We researched three other similar existing adverts for similar topics, depression and mental health, and took some ideas on how to piece together an advert raising awareness for a real life problem that affects so many. With these three videos we evaluated them to see the good effective parts and what could be improved. As well as this we created a storyboard to see how the different scenes would look when pieced together and if we could put the scenes in a different order to improve the video.

5)  Feedback:      

•  "The Quality is really good, perhaps create your own charity and slogan"
• "Its very effective and really well promoted. However in the classroom scene i focused more on Connor as i didn't know the main character although as it went on it was very clear.    
• "After the phone call perhaps have a close up of the main character to show more of her emotion" 
• "You have good and large variety of camera angles, also good use of video transitions and effects (e.g the black and white effect)"
• "Perhaps show more emotion than just 'sad' e.g. Anger, frustration, jealously.

6) Identify what went well and with hindsight what you do to improve/ do differently.

The whole idea of our video worked well with our project of a charity for teen issues. Also, the black and white effect sets the mood and our actress played the part well and was very convincing. Next time, our group could do more scenes is a range of places. This would allow more people to relate to this message instead of just teenagers suffering at school. 

7) What have you learnt from completing this task?
What we have learnt is how to compromise and communicate our ideas which allowed us to discuss when we had free periods to film and when we were available to edit the footage. Also, we learnt how we should film each scene as we needed to communicate to each other our ideas and we gave each other the opportunity to experiment with different shots.

8) Looking ahead, how will this learning be significant when completing your future productions?

This production will teach me that the colour of your production is very important as it can completely change the personality of the advert alongside the music which changes the whole aspect of the performance. As well as this the different camera angles and shots can create a dramatic effect amongst the audience.

Young Minds Plan

Young Minds Plan

Name- Young Minds

Main Theme- Depression

Music- Sam Smith, Too Good At Goodbyes

Roles- Harriet Putt: Main Actor/ Editor

           Josh Spence: Director

           Emily Benham: Props

           Abby Bezant: Camera/ Editor

Props- School Equipment (eg pen, paper, books)

Costumes- Casual clothes, school bag

Research- Planning for young minds teen awareness video 

NSPCC- Audience: advertising to young children to call NSPCC when in need. 
                Language: Emotive- persuasive language 
                Representation:  A young child coming home from school, with close up of her calling the charity.

Childline- Call center (2005, UK) 
Audience-pursuading adults and and watchers to donate and ensure alls in need can                be answered.
                   Language- emotive- persuasive language. 
                   Representation- How so many individuals are suffering and are calling child line for help, we heard and see their stories and they use many effects to make it more emotional. 

Sabrina Benaim- "explaining my depression to my mother"- 
                    Audience- carers and parents to listen to their kids and understand the way they are feeling. 
                    Language - very emotive, speech, 
                  Representation - how many people are feeling the same emotion as her yet they all  feel alone, they want people to understand and help.  

Storyboard

Shot 1: A girl sitting on a table - people laughing around her - in lesson. Black and white.
Shot 2: She opens door to the corridor.
Shot 3: She's walking forward, everyone starts walking towards her.
Shot 4: Focus just on her alone in the corridor - long shot.
Shot 5: Phone the help line number - close up of her typing phone number into phone.
Shot 6: Close up - crying.
Shot 7: Closes the door - colour, charity name across the screen.

 

 

 

Semiotics

Semiotics

Denotations                                 Connotations
Fire explosion in the top right- Showing violence and fighting

Characters in amongst each other-  This may be to show how they will fight for each other and have each others back.

Buildings crashing and burning - This buildings are very iconic for example the empire state building is standing tall with fires and helicopters implicating it will fall down and prove a dramatic problem will occur

The red suit at the front- A connotation of the colour red is usually blood, fighting or violence implying to the reader that war will be a common occurrence in this film.

Stereotypes

Regionalism

Region: Essex

Stereotypes:

Loud

Stupid

Fake body parts

Fake tan

Common
Confident

 A big reason for these stereotypes is because of the reality TV show 'The Only Way Is Essex' and known over the country and therefore Essex is stereotyped with these few that appear on the show. With being regionalised with these people they assume you are stupid and wear fake tan.

A musician from Essex is Olly Murs who fulfills the confident cheeky chap regionalism however, he doesn’t come across stupid or loud which may start to change opinions about people from Essex.

This is a typical Essex boy on a cover on a magazine cover with fake tan and clearly looking after their body.

Gilette Advert

Gillette Advert





In this advert they make out that by using this product you will become a better father for your child and will become more masculine. They do this with there famous slogan for the avert 'the best a man can get' showing that by using this product in dramatic close up camera shots that interrupt dramatic sporting moments for example an athlete running, an American football player or someone surfing.

As well as this they show sentimental moments shared between the father and his son and claim it is only possible due to the high standard of shaving. They show this throughout as they know a father wants their son to grow into a respected young man and teach him what it takes to be a man and how important it is to look after your facial hair which is stereotypically a big factor of when you turn from a boy into a man. The view of turning a boy into a man and having to start using Gillette is shown when a dad is seen handing over keys of a car to his son showing he is growing up and turning from a boy into a man.