Gillette Advert
In this advert they make out that by using this product you will become a better father for your child and will become more masculine. They do this with there famous slogan for the avert 'the best a man can get' showing that by using this product in dramatic close up camera shots that interrupt dramatic sporting moments for example an athlete running, an American football player or someone surfing.
As well as this they show sentimental moments shared between the father and his son and claim it is only possible due to the high standard of shaving. They show this throughout as they know a father wants their son to grow into a respected young man and teach him what it takes to be a man and how important it is to look after your facial hair which is stereotypically a big factor of when you turn from a boy into a man. The view of turning a boy into a man and having to start using Gillette is shown when a dad is seen handing over keys of a car to his son showing he is growing up and turning from a boy into a man.
As well as this they show sentimental moments shared between the father and his son and claim it is only possible due to the high standard of shaving. They show this throughout as they know a father wants their son to grow into a respected young man and teach him what it takes to be a man and how important it is to look after your facial hair which is stereotypically a big factor of when you turn from a boy into a man. The view of turning a boy into a man and having to start using Gillette is shown when a dad is seen handing over keys of a car to his son showing he is growing up and turning from a boy into a man.
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