- Read by mainly those in categories C2, D and E.
- Large bold writing (normally the headlines).
- Humorous and metaphorical titles.
- Lots of colour compared to the black and white theme of broadsheets.
- Large images which take up most of the page.
- Advertisements (Cheap holidays etc).
- Known as 'Red Tops' as they literally have a red banner on the name.
- Mainly 'soft news' (reality, sport, celebrities).
- The Sun, Daily Star, Daily Mail, Daily Mirror, Daily Express.
Broadsheet:
- Read by mainly those in categories A, B and C.
- Formal, high level language.
- Lots of writing, long articles (main part of the page).
- Less images (small images just to help with the story).
- Colour is very dull (normally just black and white with colour from small picture).
- Serious news, also known as 'hard news' (politics, education, economy).
- The Guardian, The Telegraph, The Times and Financial Times.
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